One of the tricks of consistently publishing compelling blog content is to not fall into the traps of consistent commercialism. Of course important to publish content that will lead to conversions, but if you view all blog posts through that prism, your blog will turn out to be just another impersonal sales platform.

Therefore, the blogging component of your Cornwall SEO should strike a balance between commerce, entertainment, and triggering user action. In fact, a better way to look at it is to ask yourself if a blog post serves one (or more) of four following purposes:

* Is it possible for the post to generate additional traffic?

* Does the blog post provide links?

* Does the blog post encourage readers to share it on social media?

* Does the blog post try to convert readers from a commercial standpoint?

If you can answer “yes” to any one of these questions, your blog is serving your SEO strategy well.

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