Great content is critical for your company’s search engine optimisation success. But oftentimes, companies put a bit too much pressure on themselves. They get the impression that they need to be consistently creating powerful and incredible content and wowing readers on a daily basis. And while that would certainly help, other real-world considerations – like the fact they have small business to run – tend to dash the best-laid plans.

So what to do?

Well, it’s important to remember a few things. First, SEO is a marathon, not a sprint. An enlightened burst of world-class content spread out across a few weeks won’t make a significant difference in your search rankings. Google is smarter than that. Slow and steady wins the race.

Secondly, not all content needs to be stunningly compelling. What’s more important is conveying authority in your given field – which can be done through testimonials, case studies, and white papers – along with a sense of personality in the writing. Throw in good headlines, photos and videos, and ample tools to enable sharing, and you’re off to a great start.

Of course, not all businesses have the time to manage this process themselves, which is why they can choose to work with an SEO in Cornwall.

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