As a cornwall SEO services provider, we work to get your company’s Web site on the first page of Google’s Search page. Fortunately for our clients, we have a proven track record of accomplishing this very ambitious task. But our engagement – and our goals in assisting our clients – doesn’t end there.
That’s because while appearing on Google’s first Search results page is a sure-fire way to attract more customers, it doesn’t guarantee conversions.
And therein lies the often-overlooked element of SEO: using the technique to compel visitors to actually purchase products and return to your site in the future. So you need to ask yourselves: Is our Web content tailored such that it encourages users to make purchases? Does SEO support other marketing channels? And do we have the proper analytical tools set up to measure it all?