Many people create New Year’s resolutions for themselves in their personal life, but what about for their business? The importance of creating a resolution for your business can’t be over-emphasised since it will help you to achieve a successful start to 2019.
The end of one year and the beginning of the next is a good time to reflect on progress and to plan ways in which your business can develop over the coming 12 months. This will help you to increase your chances of success, while enabling you to strike a better work-life balance.
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New SEO ambitions
Start by making new SEO ambitions for the New Year. This is a crucial part of your business strategy, since SEO can help improve your site’s online visibility.
Whatever type of business you run, it is crucial that you let people know about it. Most product research is carried out through Google, so your main resolution for 2019 should be to ensure your website ranks as highly as possible on the world’s most popular search engine.
The most important aspect of improving SEO is publishing relevant, high-quality content – the main driver of your site’s search engine rankings. Quite simply, there isn’t a substitute for great content. It must be updated regularly, thus creating a website to which other sites wish to link.
Recent studies have shown that 51% of website traffic is SEO-driven, while more than 90% of people tend to click on a link on the first page of results – so it’s important to ensure your business is up there near the top!
Resolve to promote your business consistently and regularly. When you’re busy running a small business, promotion can slip to the bottom of your list of priorities, when it should really be at the top in order to attract new customers.
If you don’t feel you have the time, or the necessary skills yourself, hire a marketing expert who will run your website in a professional manner, while you concentrate on managing other aspects of your business.
Everyone needs to plan ahead to achieve a growing and healthy business. If you’re not doing so already, business planning should become a weekly event. Make a New Year’s resolution to set aside a specific amount of time for planning and stick to this, no matter how busy you are.
You must take stock of the past 12 months and work out what was successful and what wasn’t. Build on your findings. Business planning isn’t something you should do once a quarter, or once a year – it’s something you should be doing once a week, or even every day, to keep pace with the trends.
Learn a new skill
You may think you’re too busy to learn new skills, but this could actually add a new interest to your life. If you learn something relating to your business, this will be a bonus. Even if you learn a skill in relation to your leisure time, this will help you to achieve a healthy balance between life and work.
When you’re feeling better emotionally, you’ll find it more satisfying to run your business, increasing your productivity and chances of success. Seek the advice of a business coach or consultant to steer you on the right path to learn a new skill. On the way, you may meet new people who will become friends, colleagues or customers.
Join a new business group
Resolve to join a networking group or a business organisation in the new year. You can reap the rewards of chatting to other people in terms of making contacts, sparking new ideas and rethinking old ones.
Whether you join an organisation specifically tailored to networking, or a group geared up towards a particular type of business, making the effort will help you to revitalise your thinking. Approach networking events with an open mind to make them a successful experience.
Set realistic goals
Make a New Year’s resolution to accept that you need to set realistic goals – you can’t expect to take over the world overnight! It’s important to have ambitions but setting unrealistic goals will leave you disheartened when you don’t achieve them.
Once you’ve worked out a plan with some sensible goals, make sure your schedule leaves time for YOU. Even the most successful business people take a break, as overdoing it is a recipe for physical and mental disaster. Stick to a commitment to have some personal time, no matter how busy you are.
Make a New Year’s resolution to boost your business’s chances of success by improving your SEO. Contact The Cornwall SEO Co. to find out about our professional and innovative digital marketing campaigns that achieve measurable results. That’s a promise!