The Changing Face of Social Media

There was a time not so long ago when social media sites such as Facebook were simply a way of keeping in touch with family and friends. Today, social media is becoming a valuable marketing tool, that when used to optimum effect, is capable of…

Poldark

The BBC drama series Poldark has just begun its fourth series this month, starring Aidan Turner as Captain Ross Poldark, a British Army officer who returns home from war to his native Cornwall – only to find there have been some unwelcome changes. His father…

Technical SEO

Mastering the technical side of SEO can make the difference between your website’s ultimate success or failure. If technical issues are present, these can significantly lower your search ranking – or even make your website invisible to Google and other search engines.   What is…

The Cornish Pasty

The traditional Cornish pasty has been a part of the British diet since the 14th century. History books confirm its importance to British culture – although in the early years, it was considered a luxury food item that was eaten only by the upper classes.…

Google AdWords

If you’re new to the world of search marketing, Google AdWords is something you need to embrace – used properly, Google’s own advertising service can be your most cost-effective online marketing method, after organic traffic. It enables businesses to place search results for their website…

Isambard Kingdom Brunel: The Royal Albert Bridge

One of England’s greatest ever mechanical and civil engineers was Portsmouth-born Isambard Kingdom Brunel, who was responsible for designing and constructing the Royal Albert Bridge in the mid-19th century. Remarkable as a result of its unique design, the bridge is still regarded as an engineering…

LinkedIn: What you Need to Know

LinkedIn differs from other social networking sites in that it’s geared up to users’ professional connections, rather than being aimed at recreational use. Social media as an entity can have a positive impact on your business, so LinkedIn is particularly important, since users can create…

Search Engines: How they Work

Setting up a website that looks amazing is the basis for your company or brand’s online presence, but it’s of no use if your audience can’t be sure of finding it. This is why it’s crucial to understand the importance of Search Engine Optimisation and…

World Wide Web

If you ask people what the difference is between the Internet and the World Wide Web, many will say they’re one and the same. However, the Internet was created in December 1974 – fifteen years before the WWW even existed. In basic terms, the Internet…

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