Setting up a website that looks amazing is the basis for your company or brand’s online presence, but it’s of no use if your audience can’t be sure of finding it. This is why it’s crucial to understand the importance of Search Engine Optimisation and how search engines work.

If you ask people what the difference is between the Internet and the World Wide Web, many will say they’re one and the same. However, the Internet was created in December 1974 – fifteen years before the WWW even existed.