Google AdWords

If you’re new to the world of search marketing, Google AdWords is something you need to embrace – used properly, Google’s own advertising service can be your most cost-effective online marketing method, after organic traffic. It enables businesses to place search results for their website…

Isambard Kingdom Brunel: The Royal Albert Bridge

One of England’s greatest ever mechanical and civil engineers was Portsmouth-born Isambard Kingdom Brunel, who was responsible for designing and constructing the Royal Albert Bridge in the mid-19th century. Remarkable as a result of its unique design, the bridge is still regarded as an engineering…

LinkedIn: What you Need to Know

LinkedIn differs from other social networking sites in that it’s geared up to users’ professional connections, rather than being aimed at recreational use. Social media as an entity can have a positive impact on your business, so LinkedIn is particularly important, since users can create…

Search Engines: How they Work

Setting up a website that looks amazing is the basis for your company or brand’s online presence, but it’s of no use if your audience can’t be sure of finding it. This is why it’s crucial to understand the importance of Search Engine Optimisation and…

World Wide Web

If you ask people what the difference is between the Internet and the World Wide Web, many will say they’re one and the same. However, the Internet was created in December 1974 – fifteen years before the WWW even existed. In basic terms, the Internet…

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